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1 publicity photograph
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2 publicity photograph
Реклама: рекламный фотоснимок -
3 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub -
4 рекламный фотоснимок
1) Engineering: advertising photograph2) Advertising: publicity photographУниверсальный русско-английский словарь > рекламный фотоснимок
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5 Licht
Adj.1. geh. (hell) light, bright; Farbe: light; bei lichtem Tage / am lichten Tage in broad daylight; lichter werden become lighter ( oder brighter); lichter Augenblick oder Moment fig. lucid moment (auch iro.)2. (spärlich) Haar, Wald: thin, sparse; (kahl) Stelle: bare; am Kopf: auch bald; im Wald: clear; licht(er) werden thin (out)3. TECH.: lichte Breite / Höhe clear breadth / clear height, headroom; lichte Weite inside width; Durchfahrt: clearance width* * *das Lichtlight* * *Lịcht [lɪçt]nt -(e)s, -er or (rare) -e1) no pl lightdas Licht brennt or ist an — the light is on or is burning; (Kerze) the candle is burning
das Licht des Tages/der Sonne — the light of day/the sun
ich möchte es noch bei Licht fertig bekommen — I'd like to get it finished in daylight or while it's still light
in der ganzen Stadt fiel das Licht aus — all the lights in the town went out
hier gehen bald die Lichter aus (fig) — we're about to hit troubled waters
etw gegen das Licht halten — to hold sth up to the light
gegen das Licht fotografieren — to take a photograph into the light
bei Lichte besehen or betrachtet (lit) — in the daylight; (fig) in the cold light of day
das ist nicht das richtige Licht — that's not the right sort of light
das Bild hängt hier nicht im richtigen Licht — the light is wrong for the picture here
jdm im Licht stehen (lit) — to stand in sb's light
Licht und Schatten — light and shade (auch Art)
das Licht der Welt erblicken (geh) — to ( first) see the light of day
das Licht scheuen (lit) —
Geschäfte, die das Licht scheuen — shady deals
Licht am Ende des Tunnels sehen (fig) —
sein Licht leuchten lassen (fig) — to shine
See:→ Scheffeldas Licht der Wahrheit/Erkenntnis etc — the light of truth/knowledge etc
Licht in eine (dunkle) Sache bringen — to cast or shed some light on a matter
im Licht(e) unserer Erfahrungen — in the light of our experiences
etw ans Licht bringen/zerren — to bring/drag sth out into the open
ans Licht kommen — to come or get out, to come to light
jdn hinters Licht führen — to pull the wool over sb's eyes, to lead sb up (Brit) or down (US) the garden path
mir geht ein Licht auf(, warum...) —
etw in milderem Licht sehen — to see sth in a more favourable (Brit) or favorable (US) light
ein schiefes/schlechtes or kein gutes Licht auf jdn/etw werfen — to show sb/sth in the wrong/a bad light
in ein schiefes or falsches Licht geraten — to be seen in the wrong light
etw ins rechte Licht rücken or setzen — to show sth in a favourable (Brit) or favorable (US) light
etw ins falsche Licht rücken or setzen — to show sth in an unfavourable (Brit) or unfavorable (US) light
3) (= Lichtquelle) light; (= Kerze) candledie Lichter der Großstadt —
Lichter führen (Naut) — to display or show lights
jdm ein Licht aufstecken or aufsetzen (fig inf) — to put sb wise (inf)
* * *das1) (the brightness given by the sun, a flame, lamps etc that makes things able to be seen: It was nearly dawn and the light was getting stronger; Sunlight streamed into the room.) light3) (a way of viewing or regarding: He regarded her action in a favourable light.) light4) (having light; not dark: The studio was a large, light room.) light5) (not set closely together; not dense or crowded: His hair is getting rather thin.) thin* * *[lɪçt]nthelles/künstliches/natürliches \Licht bright/artificial/natural lightes werde \Licht! und es ward \Licht let there be light: and there was lightdas \Licht der Erkenntnis (fig) the light of knowledgeetw ins falsche \Licht rücken (fig) to show sth in a false lightjdn hinters \Licht führen (fig) to take sb in, to hoodwink sb; (belügen a.) to pull the wool over sb's eyesaus dem/jdm aus dem \Licht gehen to move [or get] out of the/sb's lightdas göttliche \Licht (fig) divine lightetw gegen das \Licht halten to hold sth up to the lightetw in einem milderen \Licht sehen (fig) to take a more lenient view of sthjdm das \Licht nehmen to take sb's lightjdn/etw ins rechte \Licht rücken [o setzen] [o stellen] (fig) to show sb/sth in his/her/its correct lightetw in rosigem [o im rosigsten] \Licht sehen (fig) to see sth through rose-coloured [or AM -ored] spectaclesjdm im \Licht stehen to stand in sb's light[etwas] \Licht auf jdn/etw werfen (fig) to throw [or cast] [or shed] [some [or a little]] light on sb/sthein günstiges/ungünstiges Licht auf jdn/etw werfen (fig) to throw [or cast] [or shed] a favourable/an unfavourable light on sb/sth, to cast sb/sth in a favourable/an unfavourable light▪ [das] \Licht daylight, lightbei \Licht besehen [o betrachtet] (fig) [when] seen in the light of day, on closer considerationans \Licht gehen to go and stand in the lightans \Licht kommen (fig) to come to lightetw bei [o am] \Licht sehen to see sth in daylightdas \Licht des Tages the light of dayans \Licht treten (fig geh) to appear, to emergedas \Licht brennt the light is [or lights are] on\Licht lights!bei diesem \Licht kann man nicht sehen you can't see anything in this lightelektrisches \Licht electric light[ing][jdm] \Licht machen to switch [or turn] [or put] on sep the light [for sb]5. (Lampe) lightdas \Licht brennt the light is onirgendwo gehen die \Lichter aus (fig) it looks bleak for somewheredas ewige \Licht REL the Sanctuary Lampoffenes \Licht naked flame6.(Kerze) candlejdm geht ein \Licht auf (fig fam) now sb sees, it suddenly dawns on sbjdm ein \Licht aufstecken (fig fam) to enlighten sbein kleines \Licht (fig fam) nobody of importancekleine \Lichter small fry + sing/pl vbsein \Licht leuchten lassen to show one's ability/knowledge at its bestsein \Licht [nicht] unter den Scheffel stellen to [not] hide one's light under a bushel▪ \Lichter eyes11.▶ in einem guten/schlechten \Licht erscheinen [o stehen] to appear in a good/bad lightetw in einem anderen \Licht erscheinen lassen to show sth in a different light▶ wo [viel] \Licht ist, ist auch [viel] Schatten (prov) every light has its shadow, there's no joy without sorrow▶ das \Licht scheuen to shun publicitydas \Licht der Öffentlichkeit scheuen to shun publicity* * *das; Licht[e]s, Lichter1) o. Pl. lightbei Licht besehen — (fig.) seen in the light of day
das Licht der Welt erblicken — (geh.) see the light of day; (fig.)
ein zweifelhaftes/ungünstiges Licht auf jemanden werfen — throw a dubious/unfavourable light on somebody
jemanden hinters Licht führen — fool somebody; pull the wool over somebody's eyes
jemanden/etwas/sich ins rechte Licht rücken od. setzen od. stellen — show somebody/something in the correct light/appear in the correct light
in einem guten od. günstigen/schlechten Licht erscheinen — appear in a good or a favourable/a bad or an unfavourable light
ans Licht kommen — come to light; be revealed
2) (elektrisches Licht) lightdas Licht anmachen/ausmachen — switch or turn the light on/off
mir ging ein Licht auf — (ugs.) it dawned on me; I realized what was going on
sein Licht [nicht] unter den Scheffel stellen — [not] hide one's light under a bushel
* * *1. light; (Helle) brightness; (Beleuchtung) lighting; (Lampe) lamp; (Verkehrslicht) light; (Tageslicht) daylight;bei Licht in daylight;offenes Licht an open flame;Licht machen turn on the light(s);gegen das Licht halten hold up to the light;jemandem im Licht stehen stand in the ( oder sb’s) light;jemandem aus dem Licht gehen get out of the ( oder sb’s) light;das ewige Licht KATH the Eternal Light;ans Licht bringen/kommen bring/come to light;das Licht der Welt erblicken see the light of day;Licht bringen in (+akk) oderein schlechtes Licht werfen auf (+akk) throw a bad light on, reflect badly on;in einem schlechten Licht zeigen show in a bad light;ein neues Licht werfen auf (+akk) show in a new light, put a new complexion on;etwas ins rechte Licht rücken vorteilhaft: put ( oder show) sth in a favo(u)rable light; richtig: put ( oder show) sth in its true light;etwas in einem günstigen/ungünstigen Licht erscheinen lassen show sth in a favo(u)rable/an unfavo(u)rable light;falsches Licht geraten (come to) give the wrong impression;ein schiefes Licht auf etwas werfen put a wrong complexion on sth, show sth in the wrong light;bei Lichte besehen (bei näherer Betrachtung) on closer inspection; (nüchtern betrachtet) (seen) in the cold light of day;das Licht scheuen have something to hide;jemanden hinters Licht führen pull the wool over sb’s eyes, lead sb up the garden path;sich im wahren Lichte zeigen appear in one’s true colo(u)rs;in X gehen die Lichter aus things are beginning to look pretty grim in X;es ging mir ein Licht auf the truth began to dawn on me;jemandem ein Licht aufstecken umg put sb in the picture;er ist kein großes Licht umg he’s no genius;3. umg (Strom) electricity;Licht legen put in electric wiring4.* * *das; Licht[e]s, Lichter1) o. Pl. lightbei Licht besehen — (fig.) seen in the light of day
das Licht der Welt erblicken — (geh.) see the light of day; (fig.)
ein zweifelhaftes/ungünstiges Licht auf jemanden werfen — throw a dubious/unfavourable light on somebody
Licht in etwas (Akk.) bringen — shed some light on something
jemanden hinters Licht führen — fool somebody; pull the wool over somebody's eyes
jemanden/etwas/sich ins rechte Licht rücken od. setzen od. stellen — show somebody/something in the correct light/appear in the correct light
in einem guten od. günstigen/schlechten Licht erscheinen — appear in a good or a favourable/a bad or an unfavourable light
ans Licht kommen — come to light; be revealed
2) (elektrisches Licht) lightdas Licht anmachen/ausmachen — switch or turn the light on/off
kein od. nicht gerade ein großes Licht sein — (ugs.) be no genius; be not exactly brilliant
mir ging ein Licht auf — (ugs.) it dawned on me; I realized what was going on
sein Licht [nicht] unter den Scheffel stellen — [not] hide one's light under a bushel
* * *-er n.light n. -
6 licht
Adj.1. geh. (hell) light, bright; Farbe: light; bei lichtem Tage / am lichten Tage in broad daylight; lichter werden become lighter ( oder brighter); lichter Augenblick oder Moment fig. lucid moment (auch iro.)2. (spärlich) Haar, Wald: thin, sparse; (kahl) Stelle: bare; am Kopf: auch bald; im Wald: clear; licht(er) werden thin (out)3. TECH.: lichte Breite / Höhe clear breadth / clear height, headroom; lichte Weite inside width; Durchfahrt: clearance width* * *das Lichtlight* * *Lịcht [lɪçt]nt -(e)s, -er or (rare) -e1) no pl lightdas Licht brennt or ist an — the light is on or is burning; (Kerze) the candle is burning
das Licht des Tages/der Sonne — the light of day/the sun
ich möchte es noch bei Licht fertig bekommen — I'd like to get it finished in daylight or while it's still light
in der ganzen Stadt fiel das Licht aus — all the lights in the town went out
hier gehen bald die Lichter aus (fig) — we're about to hit troubled waters
etw gegen das Licht halten — to hold sth up to the light
gegen das Licht fotografieren — to take a photograph into the light
bei Lichte besehen or betrachtet (lit) — in the daylight; (fig) in the cold light of day
das ist nicht das richtige Licht — that's not the right sort of light
das Bild hängt hier nicht im richtigen Licht — the light is wrong for the picture here
jdm im Licht stehen (lit) — to stand in sb's light
Licht und Schatten — light and shade (auch Art)
das Licht der Welt erblicken (geh) — to ( first) see the light of day
das Licht scheuen (lit) —
Geschäfte, die das Licht scheuen — shady deals
Licht am Ende des Tunnels sehen (fig) —
sein Licht leuchten lassen (fig) — to shine
See:→ Scheffeldas Licht der Wahrheit/Erkenntnis etc — the light of truth/knowledge etc
Licht in eine (dunkle) Sache bringen — to cast or shed some light on a matter
im Licht(e) unserer Erfahrungen — in the light of our experiences
etw ans Licht bringen/zerren — to bring/drag sth out into the open
ans Licht kommen — to come or get out, to come to light
jdn hinters Licht führen — to pull the wool over sb's eyes, to lead sb up (Brit) or down (US) the garden path
mir geht ein Licht auf(, warum...) —
etw in milderem Licht sehen — to see sth in a more favourable (Brit) or favorable (US) light
ein schiefes/schlechtes or kein gutes Licht auf jdn/etw werfen — to show sb/sth in the wrong/a bad light
in ein schiefes or falsches Licht geraten — to be seen in the wrong light
etw ins rechte Licht rücken or setzen — to show sth in a favourable (Brit) or favorable (US) light
etw ins falsche Licht rücken or setzen — to show sth in an unfavourable (Brit) or unfavorable (US) light
3) (= Lichtquelle) light; (= Kerze) candledie Lichter der Großstadt —
Lichter führen (Naut) — to display or show lights
jdm ein Licht aufstecken or aufsetzen (fig inf) — to put sb wise (inf)
* * *das1) (the brightness given by the sun, a flame, lamps etc that makes things able to be seen: It was nearly dawn and the light was getting stronger; Sunlight streamed into the room.) light3) (a way of viewing or regarding: He regarded her action in a favourable light.) light4) (having light; not dark: The studio was a large, light room.) light5) (not set closely together; not dense or crowded: His hair is getting rather thin.) thin* * *[lɪçt]nthelles/künstliches/natürliches \Licht bright/artificial/natural lightes werde \Licht! und es ward \Licht let there be light: and there was lightdas \Licht der Erkenntnis (fig) the light of knowledgeetw ins falsche \Licht rücken (fig) to show sth in a false lightjdn hinters \Licht führen (fig) to take sb in, to hoodwink sb; (belügen a.) to pull the wool over sb's eyesaus dem/jdm aus dem \Licht gehen to move [or get] out of the/sb's lightdas göttliche \Licht (fig) divine lightetw gegen das \Licht halten to hold sth up to the lightetw in einem milderen \Licht sehen (fig) to take a more lenient view of sthjdm das \Licht nehmen to take sb's lightjdn/etw ins rechte \Licht rücken [o setzen] [o stellen] (fig) to show sb/sth in his/her/its correct lightetw in rosigem [o im rosigsten] \Licht sehen (fig) to see sth through rose-coloured [or AM -ored] spectaclesjdm im \Licht stehen to stand in sb's light[etwas] \Licht auf jdn/etw werfen (fig) to throw [or cast] [or shed] [some [or a little]] light on sb/sthein günstiges/ungünstiges Licht auf jdn/etw werfen (fig) to throw [or cast] [or shed] a favourable/an unfavourable light on sb/sth, to cast sb/sth in a favourable/an unfavourable light▪ [das] \Licht daylight, lightbei \Licht besehen [o betrachtet] (fig) [when] seen in the light of day, on closer considerationans \Licht gehen to go and stand in the lightans \Licht kommen (fig) to come to lightetw bei [o am] \Licht sehen to see sth in daylightdas \Licht des Tages the light of dayans \Licht treten (fig geh) to appear, to emergedas \Licht brennt the light is [or lights are] on\Licht lights!bei diesem \Licht kann man nicht sehen you can't see anything in this lightelektrisches \Licht electric light[ing][jdm] \Licht machen to switch [or turn] [or put] on sep the light [for sb]5. (Lampe) lightdas \Licht brennt the light is onirgendwo gehen die \Lichter aus (fig) it looks bleak for somewheredas ewige \Licht REL the Sanctuary Lampoffenes \Licht naked flame6.(Kerze) candlejdm geht ein \Licht auf (fig fam) now sb sees, it suddenly dawns on sbjdm ein \Licht aufstecken (fig fam) to enlighten sbein kleines \Licht (fig fam) nobody of importancekleine \Lichter small fry + sing/pl vbsein \Licht leuchten lassen to show one's ability/knowledge at its bestsein \Licht [nicht] unter den Scheffel stellen to [not] hide one's light under a bushel▪ \Lichter eyes11.▶ in einem guten/schlechten \Licht erscheinen [o stehen] to appear in a good/bad lightetw in einem anderen \Licht erscheinen lassen to show sth in a different light▶ wo [viel] \Licht ist, ist auch [viel] Schatten (prov) every light has its shadow, there's no joy without sorrow▶ das \Licht scheuen to shun publicitydas \Licht der Öffentlichkeit scheuen to shun publicity* * *das; Licht[e]s, Lichter1) o. Pl. lightbei Licht besehen — (fig.) seen in the light of day
das Licht der Welt erblicken — (geh.) see the light of day; (fig.)
ein zweifelhaftes/ungünstiges Licht auf jemanden werfen — throw a dubious/unfavourable light on somebody
jemanden hinters Licht führen — fool somebody; pull the wool over somebody's eyes
jemanden/etwas/sich ins rechte Licht rücken od. setzen od. stellen — show somebody/something in the correct light/appear in the correct light
in einem guten od. günstigen/schlechten Licht erscheinen — appear in a good or a favourable/a bad or an unfavourable light
ans Licht kommen — come to light; be revealed
2) (elektrisches Licht) lightdas Licht anmachen/ausmachen — switch or turn the light on/off
mir ging ein Licht auf — (ugs.) it dawned on me; I realized what was going on
sein Licht [nicht] unter den Scheffel stellen — [not] hide one's light under a bushel
* * *licht adjbei lichtem Tage/am lichten Tage in broad daylight;lichter werden become lighter ( oder brighter);licht(er) werden thin (out)3. TECH:lichte Breite/Höhe clear breadth/clear height, headroom;lichte Weite inside width; Durchfahrt: clearance width* * *das; Licht[e]s, Lichter1) o. Pl. lightbei Licht besehen — (fig.) seen in the light of day
das Licht der Welt erblicken — (geh.) see the light of day; (fig.)
ein zweifelhaftes/ungünstiges Licht auf jemanden werfen — throw a dubious/unfavourable light on somebody
Licht in etwas (Akk.) bringen — shed some light on something
jemanden hinters Licht führen — fool somebody; pull the wool over somebody's eyes
jemanden/etwas/sich ins rechte Licht rücken od. setzen od. stellen — show somebody/something in the correct light/appear in the correct light
in einem guten od. günstigen/schlechten Licht erscheinen — appear in a good or a favourable/a bad or an unfavourable light
ans Licht kommen — come to light; be revealed
2) (elektrisches Licht) lightdas Licht anmachen/ausmachen — switch or turn the light on/off
kein od. nicht gerade ein großes Licht sein — (ugs.) be no genius; be not exactly brilliant
mir ging ein Licht auf — (ugs.) it dawned on me; I realized what was going on
sein Licht [nicht] unter den Scheffel stellen — [not] hide one's light under a bushel
* * *-er n.light n. -
7 Cousteau, Jacques-Yves
SUBJECT AREA: Ports and shipping[br]b. 11 June 1910 Saint-André-de-Cubzac, France[br]French marine explorer who invented the aqualung.[br]He was the son of a country lawyer who became legal advisor and travelling companion to certain rich Americans. At an early age Cousteau acquired a love of travel, of the sea and of cinematography: he made his first film at the age of 13. After an interrupted education he nevertheless passed the difficult entrance examination to the Ecole Navale in Brest, but his naval career was cut short in 1936 by injuries received in a serious motor accident. For his long recuperation he was drafted to Toulon. There he met Philippe Tailliez, a fellow naval officer, and Frédéric Dumas, a champion spearfisher, with whom he formed a long association and began to develop his underwater swimming and photography. He apparently took little part in the Second World War, but under cover he applied his photographic skills to espionage, for which he was awarded the Légion d'honneur after the war.Cousteau sought greater freedom of movement underwater and, with Emile Gagnan, who worked in the laboratory of Air Liquide, he began experimenting to improve portable underwater breathing apparatus. As a result, in 1943 they invented the aqualung. Its simple design and robust construction provided a reliable and low-cost unit and revolutionized scientific and recreational diving. Gagnan shunned publicity, but Cousteau revelled in the new freedom to explore and photograph underwater and exploited the publicity potential to the full.The Undersea Research Group was set up by the French Navy in 1944 and, based in Toulon, it provided Cousteau with the Opportunity to develop underwater exploration and filming techniques and equipment. Its first aims were minesweeping and exploration, but in 1948 Cousteau pioneered an extension to marine archaeology. In 1950 he raised the funds to acquire a surplus US-built minesweeper, which he fitted out to further his quest for exploration and adventure and named Calypso. Cousteau also sought and achieved public acclaim with the publication in 1953 of The Silent World, an account of his submarine observations, illustrated by his own brilliant photography. The book was an immediate success and was translated into twenty-two languages. In 1955 Calypso sailed through the Red Sea and the western Indian Ocean, and the outcome was a film bearing the same title as the book: it won an Oscar and the Palme d'Or at the Cannes film festival. This was his favoured medium for the expression of his ideas and observations, and a stream of films on the same theme kept his name before the public.Cousteau's fame earned him appointment by Prince Rainier as Director of the Oceanographie Institute in Monaco in 1957, a post he held until 1988. With its museum and research centre, it offered Cousteau a useful base for his worldwide activities.In the 1980s Cousteau turned again to technological development. Like others before him, he was concerned to reduce ships' fuel consumption by harnessing wind power. True to form, he raised grants from various sources to fund research and enlisted technical help, namely Lucien Malavard, Professor of Aerodynamics at the Sorbonne. Malavard designed a 44 ft (13.4 m) high non-rotating cylinder, which was fitted onto a catamaran hull, christened Moulin à vent. It was intended that its maiden Atlantic crossing in 1983 should herald a new age in ship propulsion, with large royalties to Cousteau. Unfortunately the vessel was damaged in a storm and limped to the USA under diesel power. A more robust vessel, the Alcyone, was fitted with two "Turbosails" in 1985 and proved successful, with a 40 per cent reduction in fuel consumption. However, oil prices fell, removing the incentive to fit the new device; the lucrative sales did not materialize and Alcyone remained the only vessel with Turbosails, sharing with Calypso Cousteau's voyages of adventure and exploration. In September 1995, Cousteau was among the critics of the decision by the French President Jacques Chirac to resume testing of nuclear explosive devices under the Mururoa atoll in the South Pacific.[br]Principal Honours and DistinctionsLégion d'honneur. Croix de Guerre with Palm. Officier du Mérite Maritime and numerous scientific and artistic awards listed in such directories as Who's Who.Bibliography1953, The Silent World.1972, The Ocean World of Jacques Cousteau, 21 vols.Further ReadingR.Munson, 1991, Cousteau, the Captain and His World, London: Robert Hale (published in the USA 1989).LRD -
8 exposure
exposure [ɪkˈspəʊʒər]• education means exposure to new ideas l'éducation, c'est être confronté à des idées nouvellesb. ( = hypothermia) hypothermie fd. ( = publicity) it got a lot of exposure on television on l'a beaucoup vu à la télévision* * *[ɪk'spəʊʒə(r)]1) (of secret, crime) révélation f2) (to light, sun, radiation) exposition f (to à); fig (to art, ideas, politics) contact m (to avec)3) (to cold, weather)4) ( in media) couverture f médiatique5) ( orientation) exposition f
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